The brief: To create/concept contemporary branding. Instantly recognisable as an eco friendly product, but also appealing enough to hit a high fashion retail market. Branding to be supported by stand along logo which is to reflect the product. Bamshoo is one of the first sustainable footwear brands. It's upper fabric is made from 100% bamboo whilst using recycled Phylon for a lightweight outsole.
Creative Execution:Bamshoo branding was based on two fonts and crafted to form the soft round lettering.
Logo stylised from bamboo leaves, was created as an icon and used on the back of the shoe and also on the sole.
